How Microsoft is Building a Better World: A Memo from Ami, Microsoft Consumer Sales Manager, and the Future of Microsoft Copilot, Speaking at Qualcomm Snapdragon Summit
Microsoft is also moving its consumer sales organization to the Microsoft Gaming team. This is the team responsible for Microsoft’s retail work. Devices and creativity, as well as M365 and all things gaming, are all encompassed by Ami’s charter. The gaming sales team’s focus will be to attract new audiences across geographic markets.
With Microsoft focusing on better collaboration between the teams it acquired with the ZeniMax acquisition, Booty should help Microsoft avoid scenarios like Redfall in the future.
“Great games are fundamental to everything we do,” explains Spencer in his memo. “We believe that an expanded gaming content organization — one that enables Xbox Game Studios and ZeniMax’s development studios to collaborate effectively together — will empower those world-class studios to do their best work in growing our portfolio of games players love.”
Bond will now be responsible for the future of Xbox, both in hardware and software — which may include a redesigned disc-less Xbox Series X next year and a next-gen hybrid console in 2028.
Capossela has been at Microsoft for 32 years and famously appeared onstage alongside co-founder Bill Gates during a presentation where a prerelease version of Windows 98 crashed into a Blue Screen of Death. Capossela has led marketing at Microsoft for decades, throughout the transition to cloud, the launch of Xbox, and many more moments.
“Yusuf will serve as the champion of our end-user experiences and build on his work launching several of our AI-powered services to lead Microsoft Copilot product marketing,” explains Nadella in his memo. He will lead our Search, Ad, News, Devices, and Creativity Customer Solution Areas.
Microsoft has been integrating AI into Windows, Office apps, Bing, and much more in an attempt to be an early leader in AI. Next week, Microsoft will launch Copilot, a new service that allows businesses to generate emails, rewrite paragraphs, analyze data, and a lot more. Nadella discussed the potential for AI during Qualcomm’s Snapdragon Summit earlier this week.
“When Windows first came together we had the Start button, the Copilot is like the Start button,” said Nadella earlier this week. It becomes an orchestrator of your app experiences. I just go there, express my intent and it will either navigate me to an application or it will bring the application to the Copilot, so it helps me learn, query and create, and completely changes the user habits.
The Xbox Corporation: A State of the Art and an Emerging Leader in Generating Content for the Future of the Internet of Games (Autumn 2018)
Microsoft has a strategy that is working to reach players where they are, and on the devices they choose. We have thirteen $1B+ franchises in our portfolio and we just set new records for engagement in Game Pass. We have to structure ourselves to sustain our growth with clarity and accountability across the gaming industry. We are making organizational changes that are effective today.
Continuing in their current roles on my team are Bobby Kotick (Chief Executive Officer, Activision Blizzard, through the end of 2023), Joslyn Main (General Manager, Chief of Staff), Cynthia Per-Lee (Corporate Vice President, Human Resources), Kari Perez (General Manager, Communications), Linda Norman (Corporate Vice President, CELA) and Tim Stuart (Corporate Vice President, Finance).
I’m excited to partner with this team of leaders to advance our mission for the next era of Xbox in service of players and creators. I think they will guide our organization to success in the years to come. Ami and her team will be welcomed by me, as well as the new roles given to Matt, Sarah and Dave.
Emails are only one way to communicate change. You will hear more from your manager and your leader in the coming days about how these changes may or may not impact your work. We’ll also discuss this evolution of our organization during our next town hall on Monday October 30th at 1:00PM PT. Thank you for your contributions and dedication to everything we do to bring the joy of gaming to everyone on the planet.