GeForce: How is the automotive sector evolving? An interview with Su about the company and the status quo of GPU growth in the next few years
AMD was riding high last year as consumers bought computers in droves and cryptocurrency miners snapped up every GPU they could get, but this year, the company has come crashing down to the ground. While it’s bringing in more money than it was before, thanks in part to better sales in the data center and gaming space, its third quarter profits dropped by 93 percent compared to last year.
The new generation of those processors will be unveiled by the company on November 10th and a new architecture will be announced on the 3rd. According to AMD’s CEO Lisa Su, who spoke on the company’s earnings call, the company is also betting on lots of people buying consoles as we head into the holiday season.
Remember: in 2021, $5 billion in revenue a quarter was a new Nvidia record. Now it’s the status quo: the company says it’s expecting to see $6.5 billion next quarter, too.
Unlike other chipmakers, GeForce is shipping fewer graphics cards to retailers and partners. The polite phrase is “lower sell-in to partners to help align channel inventory levels with current demand expectations.” Covid and other issues were blamed for disruptions in China.
We were listening to see if the CEO of a major gaming company thinks there will be a similar recovery. Jensen Huang has stated that gaming is recovering. He spent most of the call hyping up Nvidia’s potential for data center growth — because of the rise of large language models (LLMs) used to train AI systems like ChatGPT and Bing, which often run on GPU hardware from Nvidia.
The entire Mercedes fleet would be able to be upgraded with software-defined vehicles, something many other automakers and tech companies are also pursuing. It’s not clear whether every customer wants a software-updatable car, though: read our stories on how the future of cars is a subscription nightmare, Volkswagen’s buggy software, and a software update we wrote about literally today that temporarily turned one of the highest-rated EVs into a turtle.
Microsoft will bring its games to the Xbox Now cloud gaming service, though only people who have already purchased the games will be able to play them. Our interview with the VP of GeForce Now can be found right here.