The Netflix Crackdown on Password Sharing in the United States, New Zealand, Spain, and Portugal is Open to All Users Unless You Live in the Same House
Last week, Netflix accidentally leaked the news that it will crack down on password sharing. After public disapproval, it hastily walked that back. But now Netflix has officially announced it is implementing rules that prevent people who don’t live in the same home from sharing a single Netflix account. The unlucky first victims of this policy are subscribers in Canada, New Zealand, Spain, and Portugal.
The change was introduced last year in Costa Rica, Argentina, the Dominican Republic, El Salvador, and Honduras. It plans to roll out the new rules “more broadly” sometime before March, it said in a letter to shareholders last month.
The rules on the archive page states that only the people in your main household can subscribe to a single subscription. In order for you to use a single subscription for multiple devices, you must connect to the internet at your primary residence and open the app or website every 31 days.
But when it comes to how Netflix will try to push users in the US or other countries to purchase sub-accounts for all of the exes, cousins, former roommates, and complete strangers who hitch a ride on our streaming accounts, it’s not ready to tell.
Users in these countries will now have to pay to give people they don’t live with access to their account, after similar rules were trialed in Latin America last year.
Under the new rules, people who don’t live in a household will be able to pay for up to two people to use their account. The cost of adding a new person will be $7.99 Canadian dollars ($5.96), $7.99 New Zealand dollars ($5.09), and €3.99 ($4.30) and €5.99 ($6.45) in Portugal and Spain respectively.
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The streaming giant said in a post Wednesday that password sharing hampered its ability to make money and therefore it was not able to invest in new content.
The company, which has turned a blind eye to password sharing for a number of years, said there was “confusion” among users about “when and how” they could share their accounts.
As part of the latest changes, users in the four countries will be asked to set a “primary location,” which ensures that all members of a household watch from the same account. A new page will let members control who has access to it.
A proportion of users will cancel their subscriptions after the change is made, but the overall number of users will grow over time according to the letter.
Netflix shares plunged more than 50% last year due to concerns about streaming subscription fatigue and increased competition from the likes of Disney
(DIS) and Apple
(AAPL).
The aluminum-bodied tablet looks to be a sleek addition to the often clunky world of Android tablets. Most notable is its 11.6-inch screen with an aspect ratio of 7:5. That’s odd for a tablet; most iPad screens are 4:3, which is the same as a classic television set. The screen of the phone is taller on a landscape mode version than it would be on a tablet.
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The streaming service has been building to this for a while now, testing out these restrictions in countries with a smaller customer base. The crackdown hasn’t come for the US yet, but that it will seems about as likely as Netflix canceling one of its shows after a single season. It’s very likely.
Pay-Later plans are great for customers who want to pay for their purchases in installments instead of making one large payment. It’s not unusual for cash- strapped consumers to use financial services like Affirm to buy food and holiday gifts. Of course, they’ve got some problems. If you don’t pay full price you could get wracked by debt months later.
Apple is eager to get in on the BNPL game under its own proprietary system, of course. The feature was first announced by Apple at the Worldwide Developers Conference, but hasn’t yet been made public. Recently, Apple expanded its testing of the plan to employees at its retail stores, a move that has often preceded other Apple service announcements. That seems to indicate that the broader rollout of its BNPL plan is imminent.
Source: https://www.wired.com/story/oneplus-pad-android-tablet/
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If a device tries to connect to your account from outside the home—which Netflix identifies using information like your IP address and device IDs—it will need to be verified when it logs in. The guides that were previously published about how this will work were removed by the company, as they insisted that it only applied to Chile, Costa Rica, and the southern part of Latin America. (They’ve since expanded to Canada, New Zealand, and other countries, but not the US. Yet.
The first is about being annoyed. Signing in will require the person to enter a four-digit code within 15 minutes. The idea is that for people in the same household, this shouldn’t be a major issue. The account holder is able to verify their TV with ease if the family goes to a hotel or vacation home. It might be harder if your partner can’ttext you a code.