When Generative AI Meets Getty Images: What Do Artists Think When They Write About Art? A Closer Look at the Case of WotC

The platform also ships with new Inpainting and Outpainting features. Inpainting lets users mask an area of an image and then fill it in with a person or object from a text prompt. Out painting expands the photo and fills in the new regions.

The chief product officer at a company that sells stock photos claims that a new software is designed to help businesses find stock photos.

Users are able to take more precise photos and be more efficient in their work with it. He used the example of someone looking for photos to illustrate climate change: they can prompt Generative AI by iStock to create a picture of penguins walking through a city street; instead of hiring a photographer and finding a flock of penguins, the AI can make that for them.

The launch of Generative Artificial Intelligence by iStock, a text-to-image platform, is the result of a partnership between iStock and Getty Images.

Some artists are against companies using artificial intelligence. They fear it could impact job security across a wide range of creative professions like graphic design, illustration, animation, and voice acting. There is a sense of betrayal around brands like Wacom, whose main audience is artists. Thanks to the success of its Cintiq lineup, the company has long been considered the standard supplier for drawing tablets. At the same time, it’s facing more competition than ever from rival brands like XPPen and Xencelabs.

WotC says it’s examining how it’ll work with vendors to better detect unauthorized AI usage within any marketing materials they submit — but that’s easier said than done these days. Currently, there’s no reliable way to know if a given image was generated using artificial intelligence. AI detectors are notoriously unreliable and regularly flag false positives, and other methods like the Content Credentials metadata backed by Adobe can only provide information for images created using specific software or platforms.

But even creatives who don’t expect to stop generative AI’s development want something more substantive from companies than “trust me bro,” especially when those companies rely on their patronage. Artists value accountability over stonewalling and evasiveness when it comes to the use of artificial intelligence.

The situation has left bystanders visually checking projects for telltale signs of inhuman origin and organizations trusting artists to not lie about how their content was made. Neither option is perfect.

Anti-AI pressure campaigns are still an ongoing force in the creative world despite the differences. Many companies have turned usingrative artificial intelligence into a PR nightmare.