WIRED: The Best YouTube Music Streams for Gen Z Audiences Including YouTube Music, Tidal, Apple Music, and YouTube Music
Despite the growing number of similarities between services, YouTube Music’s connection to YouTube remains a major, differentiating factor for the service. I will most likely want to hear Troye Sivan’s “Rush” again when I am working out at the gym because I’ve watched it too many times on TV.
It is possible to get the music subscription app and the ad-free experience at the same time with the YouTube Premium package. For an in-depth discussion about which streaming option is a worthwhile choice for you, check out WIRED’s picks for the best music streaming apps, including Spotify, Tidal, Apple Music, and YouTube Music.
Retention and attraction of a loyal Gen Z audience is an important factor for growth of services such as YouTube Music. Spotify, which currently holds more of the market share, credited an increasing number of young listeners as a primary factor for the app’s continued dominance, during the company’s recent earnings report.