The Streaming of Love is Blind: What Does Netflix Have to Say About It? A Tribute to the Company and the People that Love Is Blind
The company had been promoting the show heavily for several days, and even changed its Twitter bio to “TIFFANY + BRETT FOREVER,” referencing two of the show’s cast members.
“To everyone who stayed up late, woke up early, gave up their Sunday afternoon … we are incredibly sorry that the Love is Blind Live Reunion did not turn out as we had planned,” Netflix said in a tweet. We’re shooting it right now and it will be on streaming services as fast as possible. Thank you and sorry. The person requesting comment on what caused the difficulties didn’t get a reply.
“It can’t be the same as the other company that keeps raising prices, trying to hold our personal passwords hostage, while giving fewer and fewer quality items, could it?” One user asked.
Netflix has undergone a series of changes since last year. In April the company said it lost subscribers for the first time in a decade. In October, in addition to announcing that it was going to roll out a $6.99 plan with ads and crack down on password sharing, it also said it had gained over 2 million subscribers. There are 450 people who were laid off by it.
In a coincidence, the popular streaming show “Love is Blind” has inadvertently made streaming’s growing pains crystal clear, while reinforcing some of the advantages that traditional TV networks still enjoy.
Live television makes it easy to watch, but streamers use a different technique. The broadcast sends a signal to many. If you think of this as a radio or tv signal going out, then many people will turn on their tvs to watch the show. The signal is sent from one device to another. That makes it easier for things to go wrong, either in the creation of the content, its transmission to a server or delivery to users. More people looking at something means more bandwidth needs to be used. And if streamers under-anticipate demand, they can encounter problems.
Specifically, more streamers have come around to the notion of releasing episodes at weekly intervals versus binge drops allowing the audience to devour them all at once. The more traditional pattern was seen as an asset for the shows “The Last of Us” and “Succession” Warner Bros. Discovery and CNN are both units of Warner Bros.
As Eric Deggans mentioned in a recent discussion of pros and cons of the practice, staggering the release spreads the impact of a show on the Zeitgeist. People start to talk about it, and it gets other people’s attention, and it becomes a snowball that kind of rolls its way through the pop culture landscape.”
The executives leading those networks have been on the defensive as they watch their ratings go down as more consumers cut the cord for cable or satellite in favor of streaming services.
When it came to live broadcasts, TV had a pretty good thing going but was recently disrupted by a streaming service. The move into live content is believed to be part of a plan to make sure that the company distinguishes itself in a field that is more competitive than it currently is. The technical hurdles that come with streaming live programming are not as easy as broadcasters would like you to think.
It is so popular that failure by success is the case, according to an analyst at Omdia. Highly anticipated content like a hit reunion show, heavily marketed by Netflix, is what the network needs to stand out. But the snafu may have been caused by too many people trying to access the program. “Netflix has just encountered this problem, but they are not the first, nor will they be the last,” Kendall says.
The only way to get your content from the internet is through an app, and that’s how we see it facing challenges here. Competitions such as HBO have people who use apps in addition to paying for cable to tune in, which helps them distribute their content during busy times.